SEVERAL YEARS AGO, Antoine de Villejoie wrote a book entitled, Les Dessous de la Guerre des Miss (The Story Behind the Miss France Wars) that talks about the history of beauty queens, of committees, and of the ongoing feud between the original organizers of the Comité Miss France (founded and presided by Guy Rinaldo in 1954) and expelled member Geneviève Mulmann and her husband, Louis Poirot de Fontenay. Two years ago, de Villejoie lashed out again with a second book, La Vérité tirée du chapeau (Pulling the Truth Out of the Hat) - this time - the author includes an enormous amount of documentation that reflects the authenticity of Rinaldo's organization and depicts the de Fontenay couple as sinister and manipulative characters. My article is an indirect translation of some of the most significant passages from Vérité and an attempt to explain the origins of the Miss France controversy to an English-speaking audience. I had originally wanted to interview de Fontenay and had thought of presenting a rather positive image of this woman who is just as famous as her hats, but I suppose it was pure destiny that I discovered and write about Antoine de Villejoie's book instead. Communicating with de Fontenay was a bit distressing; every message or request had to be screened first by her official fan club that also transmitted her replies back to me. However, communicating with de Villejoie via e-mail was a breeze. Even though I did not communicate directly with the president, I had satisfactory and pleasant e-mail exchanges with Michel Le Parmentier, de Villejoie's right-hand man and the president of l'Association Internationale des Concours de Beauté pour les Pays Francophones which is based in Montreal. I wish to thank Mr. Le Parmentier for taking the time to respond to my questions.


THE HISTORY OF THE MISS FRANCE COMMITTEE


Beauty pageants of all sorts were already attracting a lot of attention in France between two World Wars. These contests were usually organized by celebrities, sports clubs or various organizations and lacked structure. A newspaper would solicit photographs from female readers and select the most beautiful; a jury composing of friends would designate a beautiful girl; or guests would pick the belle of the ball. There was not yet an official Miss France organization. Even though certain "presidents" of these sports clubs claimed to have history, it was already known that Guy RINALDO founded and created Comité Miss France (CMF) as it was declared on October 21, 1954 and announced in the Journal Officiel* of November 14, 1954. (*a respected newspaper that publishes legal matters)

Rinaldo himself did not start out as a connoisseur of beauty; he was a musical composer who enjoyed the friendships of musicians Stéphane Grapelly and Django Reinhardt. He even created his own orchestra called "Swing Club of France". Between two World Wars, he would conduct numerous beauty pageants - one of which was "Miss Cinema Swing 40." These pageants were sponsored by different organizations such as the "Fédération Internationale des Miss," "Swing Club de France," a certain "Société Miss France", and even a "Comité Miss France." But Rinaldo was the first after the war to have organized the first election of Miss France which was held in 1947 at Palais de Chaillot.

In 1954, Rinaldo wrote and submitted the statutes of "Comité Miss France-Miss Europe-Miss Univers" - the official Miss France organization which would be a non-profit group and devoted to the promotion of French beauty and elegance worldwide. It was only a matter of time that Rinaldo's CMF would become popular and that his success would trigger the envy of certain individuals from his own organization.


ENTER GENEVIEVE MULMANN: POIROT'S TROJAN HORSE


One of the members of CMF, Louis POIROT (left), introduced to Rinaldo as his Secretary-General a beautician with whom Poirot had fallen in love during a "gala" in the province. This is how Geneviève MULMANN made her entry in CMF, becoming Poirot's Trojan horse of some sort. The Poirot-Mulmann "couple" proposed to Rinaldo to move the committee headquarters inside a building in Saint Cloud that Poirot had "appropriated" despite protests from the owner - a poor Spanish woman refugee who did not have the means to defend herself. Rinaldo did not have any clue which trap he had fallen into.

In the beginning, the galas and the coronations took place without any hitch. Rinaldo was the president, even though Poirot was already plotting to overthrow him. Eventually, the relationship between the two men deteriorated, and Poirot quickly took advantage of this situation by manipulating Rinaldo and his committee. Poirot and his accomplice, Geneviève Mulmann, started to distance themselves from Rinaldo and to spread the rumor that Poirot was now the new president of CMF, unbeknownst to Rinaldo who had not suspected anything since any change would have to be discussed in a meeting that he himself would convene. There was no reason Rinaldo would suspect the Poirot-Mulmann plot. In October 1972, he organized the twentieth "Miss Automobile" pageant in cooperation with the magazine l'Auto-Journal; the Poirot-Mulmann couple attended the event and had their picture taken by Villarejo, the official photographer of CMF. Everything seemed normal as usual, except that the Poirot-Mulmann couple had become the DE FONTENAY couple by the will of Poirot who wanted an aristocratic image.

But things turned out ugly when Poirot sought to claim Rinaldo's job. How exactly did Poirot succeed in "overthrowing" Rinaldo? On September 25, 1956, a fake document showed that a certain Gilkin de Waleffe was the new president; this document was signed by the Secretary-General, Geneviève Mulmann, before she changed her last name to de Fontenay. However, Poirot was not content and he wanted more. A second fake document was produced on March 9, 1966 which showed Poirot as the President and Director and signed simply "Fontenay" and "G. Mulmann" as the Secretary-General. It is interesting to note that Gilkin de Waleffe, who was supposed to have been the president for over ten years, never did participate in any of CMF's activities. There was hardly any trace at all of this "ghost" president!

De Villejoie stated in his first book, Les Dessous de la Guerre des Miss how and why he got fed up with Poirot's dirty tricks that he decided to stop attending events organized by Poirot and to attend only those of Rinaldo. In order to get contracts that would be more profitable for CMF, Poirot would offer CMF's services under false pretenses, signing contracts under his name without Rinaldo's authorization. Receipts of these contracts would be submitted to the Prefecture without being properly verified by an employee. The more Poirot would show up at the Prefecture, the more its employees began to recognize him as CMF's president under the name of Monsieur de Fontenay. De Villejoie discovered the false documents and showed them to Rinaldo who finally realized why some organizers kept telling him that he was no longer president and that they had seen the "document." Rinaldo sued, the trial was lengthy, and Poirot and his lawyers did everything in their power to twist the truth. Poirot even had the audacity to accuse De Villejoie as the mastermind behind the fake documents which, by the way, only showed the "new" members. The battle between Rinaldo and the de Fontenays continued for a long time, and while the battle was going on, the de Fontenays pursued their agenda while fudging the issue.


WHAT'S IN A NAME?

DE FONTENAY - an aristocratic name that Louis POIROT had adopted to give himself an air of nobility and respect. POIROT convinced Geneviève MULMANN to change her last name to DE FONTENAY. Two years ago, MULMANN was sued by Catherine DE FONTENAY, a real aristocrat, for illegally possessing the latter's last name.

Geneviève MULMANN - the real birth name of Geneviève DE FONTENAY.

Geneviève DE FONTENAY - this is the popular name under which the Lady With the Hat prefers to be introduced.

Antoine DE VILLEJOIE - Juan Antonio VILLAREJO, a well-known French-Spanish journalist, adopted this French name in 1950 for practical pronunciation purposes. "Villejoie" is a direct phonetic translation of the Spanish surname "Villarejo" and "Antoine" is the French version of the Spanish "Antonio."



Images on the cover and on this page courtesy of La Vérité tirée du chapeau by Antoine de Villejoie

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MARCH 2003