The Miss India beauty pageant has faced criticism over a lack of diversity in its finalists. The organisation came under fire after a newspaper published headshots of all 30 women competing to take home the crown. Twitter user LeBrown James shared a photo of the collage, asking: 'What's wrong with this picture?' The question sparked dozens of responses from social media users who pointed out that all the women have 'fair skin', with one saying simply: 'This is so white!' Colourism in India pre-dates colonialism to the 1600s, when social hierarchy was based on a caste system and manual labourers often had darker from spending days outside working. This made it more desirable to have lighter skin. The issue was compounded during the colonial era and eventually became so ingrained that in the 1970s India's first 'fairness' cream, Fair and Lovely, was launched. The market is expected to be worth 50bn rupees ($716m; £566
Beauty With Attitude