Miss England 2019 hopefuls better back away from the contouring cream, as the U.K. beauty pageant has launched a “makeup-free” round of the national competition for the first time ever.
On June 25, it was announced that all contestants will now compete in a barefaced round to promote body positivity and natural beauty, The Telegraph reports, a breath of fresh air in today’s social media-crazed society full of unrealistic beauty standards.
The creative idea was dreamt up by pageant organizer Angie Beasley, who hopes that the new element of the competition will encourage participants to “wear less makeup,” according to The Independent.
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