Miss England 2019 hopefuls better back away from the contouring cream, as the U.K. beauty pageant has launched a “makeup-free” round of the national competition for the first time ever.
On June 25, it was announced that all contestants will now compete in a barefaced round to promote body positivity and natural beauty, The Telegraph reports, a breath of fresh air in today’s social media-crazed society full of unrealistic beauty standards.
The creative idea was dreamt up by pageant organizer Angie Beasley, who hopes that the new element of the competition will encourage participants to “wear less makeup,” according to The Independent.
Contestant Bhasha Mukherjee, pictured, has already embraced the makeup-free round, sharing two barefaced selfies to Instagram. (Mercury Press)
"Recently we have been shocked to see Miss England contestants as young as 19 undergoing lip filler treatments and even Botox, and so many entering with full faces of thick makeup covering their natural beauty,” Beasley told The Telegraph.
"We tell the girls they don't need fillers, fake eyelashes and tattooed brows to enter our contest, but it just shows what a damaging effect edited social media images can have on young women's self-esteem and mental health,” she continued.
Miss England’s inaugural makeup-free round is serious business – as the winner of the “Bare Face Top Model” leg will be fast-tracked to secure a spot in the pageant’s final 20 contestants. (Mercury Press)